The Communication and Marketing field in the creative industries focuses on promoting brands, products, and ideas to engage audiences and influence public perception.
Professionals in this area create content, manage public relations campaigns, run advertising initiatives, and organise events to build brand identity and boost visibility. They work across digital and traditional media, often attending major events like trade shows, and must stay aware of trends and sustainable practices in marketing.
Strong writing, editing, and communication skills are essential, as well as the ability to collaborate across departments and manage multiple tasks. This pathway offers exciting opportunities to shape brand stories and consumer experiences, and manage PR activity, including International Trade Shows.
Art Direction
Branding
Communications
Content Creation
Data Analysis
Digital Design
Events, Exhibitions and Installations
Journalism
Marketing
Psychology and Insights
Public Relations and Press