Author: Michelle Ashton

Events, Exhibitions and Installations

Post author By Michelle Ashton
Post date 20th May 2026

Working in events, exhibitions, and installations within the fashion and creative industries involves planning and delivering unique and engaging experiences, from fashion shows, product launches, and influencer events to exhibitions, performance art and brand installations. These roles require a mix of creativity, organisation, and problem-solving, as well as strong communication skills to coordinate with multiple teams and stakeholders. Tasks often include managing logistics, booking venues and suppliers, creating guest lists, promoting events, and ensuring everything runs smoothly on the day.

Event roles can vary depending on the setting, from working for a single brand, an agency handling multiple clients, to freelancing. You may start helping with planning and execution, and progress to producing major shows or managing exhibitions. The role offers opportunities to combine creative vision with practical planning, and can lead to careers in production, PR, set design, or creative direction, depending on your strengths and interests.

Examples of roles in Events, Exhibitions and Installations:

Event Producer
Event Planner
Set Runner/Designer
Event Coordinator
Experiential Designer
Marketing/Event Operations or Technologist
Guest Experience Coordinator
Exhibitions Assistant/Officer
Audience Engagement Strategist

London College of Fashion courses relevant to careers in Events, Exhibitions and Installations:

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

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Business and Management Communications and Marketing

Branding

Post author By Michelle Ashton
Post date 20th May 2026

Branding in the fashion and creative industries is all about shaping a brand’s unique identity, its story, values, and personality, and making sure it connects with the right audience. This includes everything from designing logos, packaging, and campaigns to building the emotional experience customers have with a brand. Branding works alongside marketing but focuses more on defining what a brand stands for, while marketing communicates that vision to drive sales and engagement.

As you gain experience, you can move into roles like Brand Manager or Creative Director, overseeing strategy and ensuring all brand touchpoints align. If you’re interested in creativity, storytelling, and business, branding offers an exciting career path where you can help shape how people see and feel about the brands they love.

Examples of roles within branding:

Brand Ambassador
Brand Management Intern
Advertising Coordinator
Graphic Designer
Social Media Assistant
Web Designer

Postgraduate Shows, Show Two: Design, 2024, London College of Communication, UAL | Photograph: Mitsy Moulson

London College of Fashion courses relevant to careers in branding:

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

Layered screenprint design, Zeynep Ozden, 2021 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL | Photograph: Ben Turner

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Business and Management

Corporate Social Responsibility

Post author By Michelle Ashton
Post date 20th May 2026

Working in Corporate Social Responsibility (CSR) within the fashion and creative industries involves making sure a brand operates ethically, sustainably, and with a positive impact on people and the planet. Professionals in this field help develop and manage strategies that reduce environmental harm, improve social conditions across supply chains, and promote transparency. They often work on ethical trading audits, sustainable packaging, data analysis, and clear communication of a brand’s values and actions.

As the fashion industry responds to environmental challenges and changing consumer expectations, roles in CSR are rapidly growing. Sustainability officers and CSR professionals play a key role in guiding brands toward circular economy models, supporting second-hand and low-impact fashion, and innovating with recyclable materials. With strong communication, analytical, and environmental knowledge, those in CSR can influence how fashion evolves and move into roles such as sustainability consultant or Head of Sustainability.

Sustainability Officer
Social Responsibility Manager
Training Developer
HR Sustainability Specialist
Circular Design Expert

Zeynep Ozden, 2021 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL | Photograph: Ben Turner

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

Luyi Xu, 2021 MA Service Design, London College of Communication, UAL | Photograph: Ben Turner

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Buying, Merchandising and Supply Chain

Supply Chain

Post author By Michelle Ashton
Post date 20th May 2026

The Supply Chain Team follow the product life-cycle from start to finish. From sourcing the materials, to range planning, to getting it to the stores and the sustainable disposal of unsold items. This team’s purpose is to make that process as efficient as possible. Having good supply management can save the company money and increase competitor advantage.

Corporate Social Responsibility (CSR) roles are often merged with the Supply Chain Team. They manage a brands social, economic and sustainable footprint.

Entry level roles across this sector often revolve around department maintenance. However, supply chain careers can lead to Head of Supply Chain Planning, Head of Sustainability or Supply Chain Consultancy roles.

Examples of roles within Supply Chain:

Corporate Logistics Assistant
Shipping Assistant
Analyst
Supply Chain Coordinator
Project Manager

Vishala Chouhan, Business Pathway, LCF, UAL | Photographer : Alys Tomlinson

London College of Fashion courses relevant to careers in supply chain:

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

Breaking Boundaries, Pallavi Verma, 2022 Graduate Diploma Textile Design, Chelsea College of Arts, UAL | Photograph: Prasoon.J, Model: Kia L, Profile Model Management

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Communications and Marketing Media, Publishing and Digital

Communications

Post author By Michelle Ashton
Post date 20th May 2026

Communications is the process of understanding how different media (social media, advertising, print, and events) can be used to communicate and connect with an audience. This area can include branding, PR, styling, photography, copywriting, and visual merchandising, all working together to create a strong brand image and emotional connection with audiences.

This field blends many of the same creative, strategic, and people-focused skills as external communications, with a strong emphasis on empathy, adaptability, and understanding workplace dynamics. As you gain experience, you can move into specialised roles like Communications Manager, Brand Strategist, or Digital Marketing Lead.

External Communications:

Fashion communication is one of the underlying principles that supports other aspects of a fashion business. It helps brands to stand out in a competitive and saturated industry, understanding consumer behaviour, shaping brand stories, and delivering them in creative and consistent ways across platforms. In many companies, this area can also include Press and PR.

Internal Communications:

Internal communication plays a crucial role in keeping employees informed, engaged, and connected to the company’s mission. They use tools like newsletters, email bulletins, intranet updates, and social media to ensure staff understand company goals, values, and strategies. They help create a positive work culture, foster employee engagement, and support smooth communication across teams, especially important during times of change.

Examples of roles within Communications:

Communications Officer/Assistant
Digital Communications Editor/Assistant
Arts Administration
Internal Communications Assistant
Social Media Coordinator
Marketing Assistant
Editorial Assistant

Yuan (Wendy) Li, 2022 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL | Photograph: Ben Turner

London College of Fashion courses relevant to careers in Communications:

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

Alena Jarrett, 2023 BA Contemporary Media Cultures, London College of Communication, UAL | Photograph: Alys Tomlinson

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Communications and Marketing Media, Publishing and Digital

Journalism

Post author By Michelle Ashton
Post date 20th May 2026

Fashion journalism is a fast-paced and creative field focused on researching, writing, and producing content about the fashion industry across platforms like magazines, websites, blogs, podcasts, and TV. Fashion journalists report on trends, designers, events, and industry news. Their daily tasks may include interviewing sources, writing articles, attending fashion shows, and pitching story ideas to editors.

With digital platforms growing rapidly, fashion journalists increasingly produce online content alongside traditional print. Success in this field requires strong writing and communication skills, curiosity, attention to detail, and a good understanding of fashion culture and trends. Many fashion journalists develop a specialty area, such as sustainability, streetwear, or luxury fashion, allowing them to build expertise and a unique voice within the industry.

If you stayed within this career you could become a Production Editor or Editor-in-Chief of a publication. Alternatively, you could move into Freelance or Consultancy work.

Examples of Roles within Journalism:

Special Projects Editor
Fashion Journalist
Editorial Assistant
Editor
Content Creator
PR Professional
Social Fashion Writer
Blogger (Video/written)
Feature Columnist
Broadcast/Print Journalist

Kevin Quinn, 2021 PhD student, Central Saint Martins, UAL | Photograph: Alys Tomlinson

London College of Fashion courses relevant to careers in Journalism:

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

Creative thinking behind Babett Kurschner’s work | Photograph: Alys Tomlinson

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Retail Operations

Property

Post author By Michelle Ashton
Post date 20th May 2026

The Property department in fashion is responsible for managing the physical spaces where the brand operates, including retail stores, offices, and warehouses. Their work ensures these spaces are functional, safe, and aligned with the brand’s image and operational needs.

Day-to-day tasks include handling store maintenance issues, overseeing refits, supporting new store openings, and researching new locations for expansion. Entry-level roles typically involve logging and tracking maintenance requests, while more senior positions manage real estate strategy and new site acquisitions.

In larger companies, this team may sit within Operations or Corporate Services and may overlap with Legal teams when dealing with leasing, rent negotiations, or intellectual property (IP). As brands grow, the property team becomes increasingly strategic, playing a key role in aligning physical store presence with commercial goals and customer experience. Careers in this area can progress from support roles to senior management positions in facilities or real estate planning.

Examples of roles within Property:

Property Management Assistant
Property Strategy Developer
Facilities Coordinator
Property Accountant
Financial Analyst
Real Estate Coordinator/Assistant
Sustainability Manager
Store Designer

Camberwell, March 2016, Photographer: Alys Tomlinson, UAL, UAL student recruitment

London College of Fashion courses relevant to careers in Property:

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

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Culture, Community and Heritage Education and Research

Advocacy and Policy

Post author By Michelle Ashton
Post date 20th May 2026

The Advocacy and Policy field involves influencing decision-making to support important causes, such as arts, culture, or the creative industries. Professionals in this area conduct research, analyse policies, and work closely with government officials and stakeholders to promote positive change. They raise public awareness, develop strategies, and use lobbying or campaigning to shape policies that align with their organisation’s goals. In creative sectors, this might mean advocating for funding, fair access, or future-facing strategies that protect cultural interests.

Roles in this field offer opportunities to learn about how policy is made and how public opinion and government priorities can be influenced. Strong communication, research, and strategic thinking skills are essential. Career paths can lead to positions like Advocacy Manager, Head of Public Affairs, Senior Policy Advisor, and Chief Executive Officer – where professionals shape the direction of sector policies, support cultural representation, and ensure the arts and creative industries are considered in wider political and social conversations.

Examples of roles within advocacy and policy:

Creative Practitioner
Influencer
Campaign Marketer
Engagement Officer
Political Officer
Projects Officer
Public Affairs Assistant
Communications Assistant
Policy and Advocacy Officer
Arts Advocate
Cultural Educator
Educational Psychologist

Video by Clara Finnigan | Photograph: Alys Tomlinson,

London College of Fashion courses relevant to careers in advocacy and policy:

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

Savannah Bader in the Studio | Photograph: Alys Tomlinson

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Culture, Community and Heritage Science and Cosmetics

Identity, Health and Wellbeing

Post author By Michelle Ashton
Post date 20th May 2026

The identity and wellbeing field in the creative industries focuses on improving mental, emotional, and physical health through arts and cultural activities. This area promotes collaboration between health services and creative practitioners, supporting community wellbeing through workshops, creative events, and social engagement projects. Organisations in this field aim to reconnect individuals with creativity, nature, and each other, often working with vulnerable or isolated groups to enhance their quality of life.

Entry-level roles in this area can begin in social media, content creation, community support, and even HR, all of which use creative skills to promote positive health messages and build supportive communities. These roles often involve creating digital content, managing engagement campaigns, and planning events to raise awareness and encourage participation. A passion for creativity and helping others is essential for a career in this rewarding and growing sector.

Examples of roles within identity, health and wellbeing:

Wellbeing Lead/Coordinator/Practitioner
Employee Health and Wellbeing Advisor
Coaches
Artist Supervisor
Public Relations and Communications Assistant
Artist
Bid Writer
Theatre Practitioner
Participation Producer
Creative Producer/Facilitator
Experience Officer
Researcher
Exhibitions Assistant
Community and Outreach Coordinator
Communities Fund Programme Assistant

Colourful letters by Mo Zhou, Graduate showcase

London College of Fashion courses relevant to careers in identity, health and wellbeing:

All LCF Courses could lead to a career in identity, health and wellbeing.

This list is not exhaustive. It is only an indication of directly connected LCF Courses.

Pride in London 2024, UAL | Photograph: Orlando Callegaro

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Garments, Textiles and Materials Development

Quality Assurance and Control

Post author By Michelle Ashton
Post date 20th May 2026

Quality Assurance and Quality Control (QA/QC) ensures that a product provided is fit for purpose, meeting the required standards and customer expectations. QA looks at the processes behind product development to prevent issues from occurring, while QC focuses on identifying and correcting any defects in the finished product before it reaches the customer. These roles involve checking materials, construction methods, and manufacturing standards, and may include tasks like writing reports, analysing data, and communicating with suppliers to maintain high-quality production.

Professionals in QA/QC work closely with design, production, and technical teams to ensure clothing and products are safe, consistent, and well-made. Roles can lead to freelancing and Consultancy, or positions such as Technical Manager, Quality Consultant, or Director, and may expand into areas like health and safety or business analysis.