Digital design involves using computer software and 3D modelling to create visual content and experiences across web, social media, and e-commerce platforms. Digital designers are responsible for developing everything from marketing graphics and animations to virtual garments and 3D product simulations. They work with tools like Adobe Creative Suite, CLO 3D, and Blender to bring fashion concepts to life digitally, often supporting brand storytelling, online shopping, and product development.
This field includes roles such as graphic designers, 3D garments designers, User Experience (UX) and User Interface (UI) Designers, and Virtual Fashion Creators. Professionals may work on everything from designing virtual fitting rooms and avatars to improving app usability and online store layouts. With the growth of virtual fashion, augmented reality, and e-commerce, digital design offers a dynamic and rapidly evolving career path for creative individuals with strong technical and visual communication skills.
A career in digital design can be explored in-house through a company or through freelancing or starting your own business. Typically, you would begin in ‘Junior Designer’ or ‘Design Support’ work and can progress into a variety of roles depending on your area of digital design. For example, Head of Digital Development, Innovation Manager, Digital Experience Manager or Creative Director.
examples of roles within Digital Design:
- UX/UI Designer
- Junior Fashion Designer
- Web Designer
- Graphic Designer
- Content Strategist
- UX Researcher
- UX Architect
- Sustainability Lead
- CAD Designer
- E-commerce Designer
- VR Developer
- Junior/Midweight Digital/3D Designer
- Character Modeller
- Visualiser
London College of Fashion courses relevant to careers in Digital Design:
- BA (Hons) Creative Direction for Fashion
- BA (Hons) Critical Practice in Fashion Media
- BA (Hons) Fashion Design and Development
- BA (Hons) Fashion Design Technology: Menswear
- BA (Hons) Fashion Design Technology: Womenswear
- BA (Hons) Fashion Imaging and Illustration
- BA (Hons) Fashion Marketing
- BA (Hons) Fashion Marketing and Content Creation
- BA (Hons) Fashion Visual Merchandising and Branding
- BSc (Hons) Fashion Management
This list is not exhaustive. It is only an indication of directly connected LCF Courses.