The Psychology and Insights field in the fashion and creative industries focuses on understanding human behaviour to improve how people experience, interact with, and are impacted by fashion. Roles in this area explore how psychological principles can inform design, marketing, and consumption habits, aiming to make the industry more mindful, ethical, and people-centred. Fashion psychologists, for example, help brands understand consumer behaviour and support individuals in making choices aligned with personal identity and wellbeing.
This field is growing quickly as people become more conscious of the emotional and social reasons behind their fashion choices. Careers in psychology and insights combine research, ethics, and creativity, ideal for students interested in both people and culture. It requires skills in research design, data analysis, communication, and critical thinking, which can lead to roles in consumer insight, trend forecasting, behavioural research, or wellbeing strategy within fashion and creative businesses.
Examples of roles within Psychology and Insights:
- Market Researcher
- Consumer Insights Specialist
- Consumer Behaviour Analyst
- Project Manager
- Fashion Psychologist
- Chartered Psychologist
- Fashion Writer
- Lecturer
- Trends/Fashion Consultant
London College of Fashion courses relevant to careers in Psychology and Insights:
This list is not exhaustive. It is only an indication of directly connected LCF Courses.