Communications is the process of understanding how different media (social media, advertising, print, and events) can be used to communicate and connect with an audience. This area can include branding, PR, styling, photography, copywriting, and visual merchandising, all working together to create a strong brand image and emotional connection with audiences.
This field blends many of the same creative, strategic, and people-focused skills as external communications, with a strong emphasis on empathy, adaptability, and understanding workplace dynamics. As you gain experience, you can move into specialised roles like Communications Manager, Brand Strategist, or Digital Marketing Lead.
External Communications:
Fashion communication is one of the underlying principles that supports other aspects of a fashion business. It helps brands to stand out in a competitive and saturated industry, understanding consumer behaviour, shaping brand stories, and delivering them in creative and consistent ways across platforms. In many companies, this area can also include Press and PR.
Internal Communications:
Internal communication plays a crucial role in keeping employees informed, engaged, and connected to the company’s mission. They use tools like newsletters, email bulletins, intranet updates, and social media to ensure staff understand company goals, values, and strategies. They help create a positive work culture, foster employee engagement, and support smooth communication across teams, especially important during times of change.
Examples of roles within Communications:
- Communications Officer/Assistant
- Digital Communications Editor/Assistant
- Arts Administration
- Internal Communications Assistant
- Social Media Coordinator
- Marketing Assistant
- Editorial Assistant
London College of Fashion courses relevant to careers in Communications:
- BA (Hons) Creative Direction for Fashion
- BA (Hons) Critical Practice in Fashion Media
- BA (Hons) Fashion Journalism and Content Creation
- BA (Hons) Fashion Marketing
- BA (Hons) Fashion Marketing and Consumer Behaviour
- BA (Hons) Fashion Marketing and Content Creation
- BA (Hons) Fashion Public Relations and Communication
- BSc (Hons) Fashion Management
- BSc (Hons) Psychology of Fashion
This list is not exhaustive. It is only an indication of directly connected LCF Courses.