Wholesale fashion distribution refers to the global market of bulk clothing sales, in a primarily commercial, business-to-business (B2B) model. Wholesalers manage warehouses, handle large-scale product shipments, and ensure stock reaches stores on time. The goal is to help brands expand their reach by supplying products to multiple retail partners, both online and in-store.
They run warehouses, distribution centres and ship products directly to the Retailers. Strong communication skills and an ability to build client relationships are essential, especially when working with key retail accounts. Wholesale professionals often work closely with buyers, marketing teams, and merchandisers – providing a great opportunity to work with global clients while supporting the growth of fashion brands.
Work in this area can lead to Head of Wholesale within a larger brand, or Wholesale Account Manager when working for an external Wholesale Distributor.
Examples of roles within Wholesale:
- Buying Assistant
- Warehouse Operative
- Assistant Merchandiser
- Sales Assistant/Sales Representative
- Trading Clerk
- National/International Admin Assistant
- Wholesale Account Manager/Executive/Assistant/Coordinator
London College of Fashion courses relevant to careers in wholesale:
This list is not exhaustive. It is only an indication of directly connected LCF Courses.