Fashion styling is a creative and fast-paced field where professionals are responsible for curating looks for individuals, brands, or productions. Stylists work across a wide range of settings, from editorial shoots and advertising campaigns to celebrity appearances and runway shows. Their role includes conceptualising outfit ideas, sourcing clothing and accessories, and coordinating with designers, photographers, and make-up artists to bring a cohesive visual story to life.
Stylists often start their careers assisting more established professionals, gradually building their portfolios and industry networks to secure bigger clients and projects. A successful stylist needs strong research skills, trend awareness, and a clear visual sensibility. Daily tasks may include mood-boarding, product sourcing, fittings, and managing wardrobes on set. Many stylists work freelance, with roles varying from personal styling and shopping to high-end fashion editorial and red carpet preparation.
examples of roles within styling:
- Creative Stylist
- Stylist Assistant
- Fashion Cupboard Intern
- Researcher
- Styling Manager
- Personal Stylist
- Ecommerce/Digital Stylist
- Runway Stylist
London College of Fashion courses relevant to careers in styling:
- BA (Hons) Creative Direction for Fashion
- BA (Hons) Fashion Design Technology: Menswear
- BA (Hons) Fashion Design Technology: Womenswear
- BA (Hons) Fashion Imaging and Illustration
- BA (Hons) Fashion Styling and Production
This list is not exhaustive. It is only an indication of directly connected LCF Courses.