Shop floor and showroom roles focus on customer interaction, product presentation, and driving sales. These are store-based roles where staff support customers with styling advice, sizing, and product knowledge, while also maintaining visual merchandising standards and assisting with in-store events. Showroom Coordinators play a key role behind the scenes, managing scheduling, admin, and supporting seasonal market plans to help present collections to buyers or press.
These roles are often entry points into the fashion industry, offering a foundation in retail, branding, and customer service. As experience grows, career progression can lead to store management, retail operations, or PR roles. Senior positions such as Area Manager involve overseeing multiple stores, coaching teams, and influencing store layouts and performance across a region. This pathway blends creativity, strategy, and people skills, ideal for those passionate about brand experience and retail environments.
Examples of roles within Shop Floor and Showroom:
- Sales Executive
- Style Consultant
- Sales Assistant
- Store Assistant
- Personal Shopper
- Store Manager

London College of Fashion courses relevant to careers in shop floor and showroom:
- BA (Hons) Bespoke Tailoring
- BA (Hons) Cordwainers Fashion Bags and Accessories
- BA (Hons) Costume for Performance
- BA (Hons) Fashion Buying and Merchandising
- BA (Hons) Fashion Contour
- BA (Hons) Fashion Design and Development
- BA (Hons) Fashion Design Technology: Menswear
- BA (Hons) Fashion Design Technology: Womenswear
- BA (Hons) Fashion Jewellery
- BA (Hons) Fashion Marketing
- BA (Hons) Fashion Marketing and Consumer Behaviour
- BA (Hons) Fashion Marketing and Content Creation
- BA (Hons) Fashion Pattern Cutting
- BA (Hons) Fashion Visual Merchandising and Branding
- BSc (Hons) Fashion Management
- BSc (Hons) Psychology of Fashion
This list is not exhaustive. It is only an indication of directly connected LCF Courses.
