Fashion videography is a highly creative and technical field where moving images are used to bring clothing, accessories, and brand stories to life. Videographers collaborate closely with designers, stylists, and models to develop visual concepts, film on location or in studios, and produce compelling content for campaigns, lookbooks, social media, fashion documentaries and runway shows.
They capture not just garments in motion but also the atmosphere, emotion, and inspiration behind each collection. Roles require skills in filming, directing, and editing, and can range from freelance projects to in-house positions for major fashion brands or production companies.
A career in fashion videography typically begins with assisting roles or internships in production, gradually moving up to videographer, creative director, or producer. Professionals in this area must be confident storytellers, technically skilled in camera operation and editing software, and comfortable managing multiple aspects of a shoot, from storyboarding to post-production. Adaptability, collaboration, and innovation are key, as videographers are expected to respond to evolving trends, technologies, and client needs while crafting content that is both visually captivating and aligned with a brand’s identity.
exmaples of roles within Videography:
- Videographer
- Post-production Runner/Assistant/Supervisor
- Production Runner/Assistant/Supervisor
- Colourist
- Editor
- Camera Technician
- Shoot Intern
London College of Fashion courses relevant to careers in Videography:
- BA (Hons) Creative Direction for Fashion
- BA (Hons) Critical Practice in Fashion Media
- BA (Hons) Fashion Journalism and Content Creation
- BA (Hons) Fashion Marketing and Content Creation
- BA (Hons) Fashion Photography
This list is not exhaustive. It is only an indication of directly connected LCF Courses.