Public Relations (PR) and Press roles focus on building a brand’s public image and managing its reputation through media, influencer, and public engagement. PR professionals plan and deliver strategies to secure media coverage, organize events, write press releases, and coordinate collaborations or product launches. This career path is ideal for people with strong communication, relationship-building, and problem-solving skills, and trend analysis.
Tasks for entry level roles include sample management, media tracking, dealing with client enquiries, or helping at promotional, business and social events. Senior positions involve leading campaigns, writing press releases, advising clients, and overseeing high-profile events and partnerships.
Working within a larger PR agency, you could become Chief Account Executive or Head of Department. Progression in this role can also involve further training across the sector. This could lead to PR consultancy, advising corporate clients on communications strategy and policy.
Examples of Roles within Public Relations and Press:
- PR Account Assistant
- Events Assistant/Coordinator
- Fashion PR Specialist
- Press Assistant
- Event Sales Assistant
London College of Fashion courses relevant to careers in Public Relations and Press:
- BA (Hons) Critical Practice in Fashion Media
- BA (Hons) Fashion Marketing
- BA (Hons) Fashion Marketing and Consumer Behaviour
- BA (Hons) Fashion Marketing and Content Creation
- BA (Hons) Fashion Public Relations and Communication
- BSc (Hons) Fashion Management
- BSc (Hons) Psychology of Fashion
This list is not exhaustive. It is only an indication of directly connected LCF Courses.